Wednesday, May 03, 2006

The Myth of wine lists: restaurants can offer bargain discoveries

Not all wine lists are created equal. Some aren’t created at all, in fact; the wines on them are more or less distributed. By that I mean more than a few restaurateurs know heaps about food but only a pittance about wine. They put themselves in the hands of a large distributor or two to compile their wine list–with all the business agendas you can imagine in that scenario.

[ILLUSTRATION OMITTED]

The winners are the behemoth wineries, which carry weight with their volume–the names that bring on deja vu when you pick up the list in a new bistro. Of course, big doesn’t mean bad. And meeting old friends in new places makes you feel safe. But is that what you want on a Friday night, in a buzzing restaurant, with a plate of potato-crusted scallops on wild greens in front of you? With the plethora of wines around us in the West, we can do better than safe.
Not all wine lists are created equal. Some aren’t created at all, in fact; the wines on them are more or less distributed. By that I mean more than a few restaurateurs know heaps about food but only a pittance about wine. They put themselves in the hands of a large distributor or two to compile their wine list–with all the business agendas you can imagine in that scenario.

[ILLUSTRATION OMITTED]

The winners are the behemoth wineries, which carry weight with their volume–the names that bring on deja vu when you pick up the list in a new bistro. Of course, big doesn’t mean bad. And meeting old friends in new places makes you feel safe. But is that what you want on a Friday night, in a buzzing restaurant, with a plate of potato-crusted scallops on wild greens in front of you? With the plethora of wines around us in the West, we can do better than safe.

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