Your law firm needs new clients in order to stay in business. Many law firms do not actively market their services and thus miss many potential clients. Since the demand and supply dynamics keep changing, it is crucial to keep ahead of competition and promote your services. Here are some methods of reaching out to potential clients.

1) Referrals
Most law firms get in touch with potential clients through a network of common friends and acquaintances. See who among them know potential clients, and (subtly) ask them to refer your firm to those who might be looking for the services of an attorney.

2) Website
Having a well designed, informative website is crucial for law firms looking for new clients. Most people look up law firms on the Internet, and you can make things easier for them by putting up online forms they can fill if they need more information about your services. Search engine optimization is also crucial if you want people to find you through search engines. Hire the services of an SEO firm to ensure that your website is ranked high on search engines.

3) Seminars
Attend seminars and conventions to publicize the services offered by your law firm. Give speeches and interact with the audience. Try to give small gifts to members of the audience you think may be potential clients or lead you to potential clients. You can also ask for the business cards of these people.

4) Membership of Organizations
Join organizations you think can promote your business. See if the organization has members who are potential clients. Ask your clients if they are members of a particular organization. Never join an organization that cannot help you get in touch with new clients.

5) Advertising
Advertise your services in local radio shows, TV programs, Yellow Pages, and newspapers. Targeted advertising works much better than more expensive mass marketing. Overnight radio shows and cable TV are cheaper than primetime ads.

6) Direct Mailing
Use direct mailing services to promote your law firm. Ensure that the letters are not too long, and carry testimonials of previous clients. Give special offers if you like.

7) Press Releases/Articles
Nothing works like press releases and articles related to law. Be a regular contributor of legal articles to ezines, websites, and newspapers. This will attract readership and ensure that some of the readers know that you are an expert in your field.

These are just some of the methods you can use to publicize yours. Use targeted advertising to reach them. If you need more help in promoting your law firm, you could approach a professional agency for help. Your law firm needs new clients in order to stay in business. Many law firms do not actively market their services and thus miss many potential clients. Since the demand and supply dynamics keep changing, it is crucial to keep ahead of competition and promote your services. Here are some methods of reaching out to potential clients.