Have you ever wondered how some flea market vendors seem to build strong businesses, with high profit margins, and strong sales?

The answer to their success might surprise you.

Instead of their success being based on an esoteric formula, the real truth is actually deceivingly simple.

The reason successful flea market vendors make money is because they understand their customers.

Understanding your customers is actually the answer to success in any type of business situation. Once you understand the needs and wants of your customers you will be able to better serve them.

But the problem that arises is that most flea market vendors proceed to overlook the obvious and think too deeply when it comes to their customers.

They forget that their customers are guided by a very simple set of desires.

Here is a sample of important elements that constitute the reasons customers shop at flea markets.

Flea Market Customer Desire #1

Saving money. Yes, most flea market customers visit flea markets simply to save money. They know that they can buy most of what they need at the local Wal Mart or Dollar General. This type of customer is simply shopping at a flea market to save money.

Present the customer with substantial savings and you will have a good repeat buyer.

Flea Market Customer Desire #2

Entertainment. Okay, a flea market might not be the most exciting event, but believe me that plenty of people are excited to see what they can discover there. If you want to sell to this type of flea market customer you will need to have items such as collectibles, DVD movies, CDs, comic books, and other entertainment related items.