Perhaps you have noticed lately how many business opportunity sellers are promoting their businesses as recession proof? This ought to be against the law, but no government regulatory agency as of yet has made a note of it. The reality is that no business is recession proof, as there are different types of recessions and different challenges in each business cycle.

Just because a particular industry does better than others during recessionary periods is no guarantee of it being recession proof. Thus, this notion and these types of advertising proclaiming such are falsely enticing business and franchise opportunity buyers to purchase these opportunities. This is wrong, and unfair and deceptive advertising.

Media outlets ought to put an end to this nonsense. And those franchise and business opportunity websites that allow such ads need to wise up also. Everyone that is in the loop has to take responsibility. Franchisors need to watch their marketing departments, ad writers, and master franchises. Businesses offering self-employment owe it themselves to do the right thing. And newspapers, radio, television, and websites need to be aware of this problem.

Further, those would be entrepreneurs who are considering a business of their own need to understand that there are many industries and niches that are recession resistant, but nothing is recession proof. There are far too many factors involved and the business and franchise sellers ought to come clean on this reality when offering their deals.

Perhaps, you were not aware of this problem, well, you are now, and if you'd like to see just how bad it is, check it out yourself, use the Internet search engine, and see. Please think on this.