Has anyone ever asked you what kind of business you're in? Of course they have and it doesn't matter what your answer is. You could be in the insurance, automobile, restaurant, Internet, investment, network marketing, writing, publishing, etc. The type of business makes very little difference, because we're all in the customer business. If we don't attract and subsequently keep customers there is no business.

Many people think McDonald's is in the hamburger business. Or that Domino's is in the pizza business. How about Gateway being in the computer business? Nope, all of these companies are in the business of attracting and then keeping customers. The product is of little importance without customers.

This is a very important key to remember in any business, because without customers business as we know it would cease to exist. Let's not forget what W. Edwards Deming said, "Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them." So there you go, without customers there is no business. We would all be better off spending our time focusing on both obtaining and retaining customers, because that's the key to business as we know it. You've no doubt heard the old saying that 'the customer is king'. Keep that saying in mind as you move forward on your quest to attract keep the most important part of your business…the customer. And never forget that whatever business you say your in, in reality your in the customer business.

Trevor Kugler - Co-founder of JRWfishing.com and founder of yourmoneyconnection.com Trevor has more than 15 years of business experience and currently raises his three year old daughter in the heart of trout fishing country - Montana.